By Al Johnson on 01/05/15 |

The Lick Library project included a number of goals that offered some interesting challenges and a chance to get involved with some great technology. Adobe Flash is considered by some to be in decline, this is not the case, it is still the powerhouse behind most video delivery systems on the internet and offers a level of control and finesse missing from HTML5.

Lick Library Media Player


The brief was to deliver a flexible player that could fulfill many roles on the Licklibrary website and be configured from the server.

The encrypted video streams are supplied by industry leading Akamai. We used the Open Video Player library supplied by Akaimai to handle the decryption. Om top of this base we wrote 10,000 lines of custom code to bring the project together.

Developed over nearly two year alongside a complete development if the main Lick Library site, this project illustrates our abilty to problem solve at the highest level.

By Matt Gates on 22/02/15 |

Phuse were commissioned to produce an interactive film that would engage visitors and give them an exciting way to enjoy and appreciate art. The fairy-tale story takes place in the Tate Modern and centres around Degas' famous sculpture 'The Little Dancer'. Using a number of cutting edge interactive processes and Martin Percy's exquisitely shot video, Phuse create a completely interactive experience taking users on a journey through the gallery. Users interact throughout the film, solving puzzles and exploring some mysterious locations along the way in order to unlock the many secrets behind the intriguing sculpture. The website was nominated for a Webby Award in 2010 in the category of 'Best Use of Interactive Video'.

The brief

The brief was to create an interactive video based game that used the space in the newly decontaminated oil storage area at the Tate Modern. The aim was to show people in a fun and engaging way the areas that will soon be opened up to the public before said areas are renovated. The creative director created a story based around Degas' famous Little Dancer sculpture, which comes to life and leads a new security guard on a journey around the site.

The Secret Dancer

During the game key decisions need to be made by the player. Clues are uncovered and puzzles solved leading the user to a magical finale in the main oil tank. As part of a large development we were tasked with taking all the video footage and developing a Flash environment to show the footage linked by some simple games.

Our approach to this project, as with many projects that have many people needing to approve or have input, is to modularize all the component parts. This allows us to be flexible and respond to change quickly without needing to rebuild from scratch each time. This way of working allows us to great prices even on bespoke work.

Below are the modules we created in order to pull this project together.

Flash interactive video

We decided to develop a completely non-linear video engine that is triggered via hotspots on the screen giving the user freedom to navigate around the virtual environment of the hundreds of short clips as if they were one seamless video.

Flash interactive video

Flash puzzle games

To allow progress to the different levels of the game we created a number of mini games that related to the story.

Flash puzzle games

Treasure Hunt

As the game moves towards a climax there is a section where the user navigates around an area using the interactive video engine. Added to this is a treasure hunt style game where items are placed in the space and discovered zooming in to the detail on a certain clip.

Flash development

To see more of our work visit our web design portfolio.

By Matt Gates on 07/02/15 |

Phuse have recently designed and developed a brand new website for the Stacey's Auction house. The site features auction lots in current and recent auction catalogues which are available for customers to browse and submit commission bids. The addition of an online payment system gives customers the ability to pay for auction purchases online.

Our web team worked closely with Stacey's to produce an interactive site with a flexible administration system that allows staff to work efficiently and quickly when creating new auctions and managing individual lots.

The result is a professional looking site that gives Stacey's a powerful web presence and enhanced exposure for their auctions.

Stacey's Auctions Website Design

Stacey's Auctions - Home page

Stacey's Auctions Website Design - Auction Catalogue

Stacey's Auctions - Auction catalogue page

You can view the completed site here: www.staceyauction.com

By Matt Gates on 20/11/14 |

Phuse have recently produced a 40th anniversary video/animation for Sealine on behalf of Chapter Agency, The animation is a mixture of static images and video excerpts set in time to the music.

Two version of the video were created; a HTML5 version for iPad and iPhone users and a Flash version for standard PC and Mac users. The animation and video was built and edited entirely in house by Phuse.

By Matt on 30/05/14 |

Phuse have been chosen to develop an e-commerce website and online brand for Lescott Stewart; a new fashion label founded by Joleon Lescott and Jordan Stewart.

An initial preview only version of the site has just been launched with a full buy online version coming soon. You can see below some screengrabs of the new site developed by Phuse.

Lescott Stewart - Home
For the main products page shown below we have developed a scrolling carousel. We've added some extra functionality so iPad and otgher mobile visitors can scroll on finger touch.

You can view our web design portfolio for more examples of our work.

By Matt on 21/04/14 |

Listen To This is a series of four connected talks that bring together musicians, writers and critics. Developed and presented by author Daryl Easlea and academic Andrew Branch and hosted by Metal Culture.

To publicise the event Phuse were asked to develop an identity and brand concept to be used across a number of different mediums. The final design can be seen below plus a number of alternatives that were also presented.

Single cover concept

This design concept was inspired by the album cover artwork of 'The Best of Blur' created by artist Julian Opie. Blur are one of the bands being covered in the series of talks so the connection here was relevant to the project. Instead of the four members of Blur we have four artists also discussed in the talks; Wilko Johnson, David Bowie, Pete Townshend and Jackie Wilson. The flyer is design to resemble an old vinyl single with the record half removed from the cover, the Listen To This logo is shown in the middle of the record. This was the design chosen by the client and has been produced initially as a die cut A5 flyer.

Listen To This - Final design
A number of different logos were also created as part of the design process, the chosen logo can be seen below right. This logo was conceived to resemble a 1960's record label logo.

Listen To This - Logos

Badge concept

This design was inspired the small band badges that have been popular for decades. The front cover below left has a different badge for each artist or band discussed in the talks. The Listen To This logo is also in the style of a badge.


LTT- Badge Concept

Album covers concept

This design plays with the typography of a number of famous album and single covers to produce an effective flyer. The typefaces have been carried through to the back cover create a logo.


LTT- Vinyl Covers Concept

Scrapbook montage concept

Reminiscent of scrapbook collages created in our teenage years this design brings together images of all the artists featured in the talks.


LTT- Montage Concept
You can view our web design portfolio for more examples of our work.

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